Sirui Selseth

Sirui Selseth is a San Francisco creative strategist and art director working across sensory brand experiences, AI and neuroscience. She trains AI models, builds products and designs brands that turn data into something people can feel.

Selected work

Data You Can Feel: a wellness campaign made with Adobe Express and Firefly. Recovery 34, Sleep 82, Heart rate 152.
Sirui Brand Guide: a black, ivory and teal identity system.
Adobe x General Assembly content strategy: persona, content pillars and a campaign produced at scale.
Luulu: a mental health voice agent prototype. withluulu.com
Social Butterfly: a wearable that opens a LinkedIn profile with one tap.
Private work under NDA: AI agent evaluation scenarios, rubrics and failure testing, creative problem solving for clients.
Sound lab: singing bowl frequencies and a guided breathing moment.
Neuroscience studies at HarvardX and an ALM in Artificial Intelligence at Harvard Extension School.
Art direction and photography for Snappr, DoorDash restaurants and Young and Hungry Creative.

Experience

AI Trainer at Micro1 and Handshake AI. Creative strategy project with Adobe via General Assembly. Visual stylist and content producer at Snappr. Art director at Young and Hungry Creative. Business intelligence analyst at Casa Andina Hotels in Lima. Coach and personal trainer.

Interests

Wearables and health tech, neurotech and brain mapping, AI products, immersive and spatial experiences, projection mapping, fitness and recovery spaces, sonic branding.

Languages: Spanish, English, French, Chinese.